Tyler Jorgenson

One Entrepreneur's Journey To Find Greatness

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Skipping Stones

We spent the afternoon down in San Clemente at a friends house and took the kids out for a stint in the sand. I usually take all of the pictures so I was very pleased when Tanya snapped this one of me showing my little man how to skip stones. I love being a father and I really love the idea of showing my little boy how to do ‘guy’ things like skipping stones.

My girls are awesome and the weather was blissful so I got a couple good shots of them too. This one is of my oldest and her best friend.

I made a nice cheese fondue for our pre-lunch snack and it seemed to be pretty well received. 1 lb Swiss, 1 lb mild chedder, 2 cups white wine, 1 tsp nutmeg, and a couple dashes of chives. We enjoyed it with apple slices, 1 day old french bread, broccoli, carrots and cauliflower. Mmmmm!

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Quote of The Day

I am always doing that which I can not do, in order that I may learn how to do it.
Pablo Picasso

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Why I Love Entrepreneurship

I had a nice morning. My brother in law bought himself a nice birthday present today. The problem is that he is in Utah and his truck is in the shop… and the boat was in San Diego. I went to pick it up for him and along the drive had some time to ponder. I like pondering.

First of all when I got to the house where the boat was I had to check out the view. Growing up in San Diego and spending a portion of every summer in Mission Beach and Mission Bay I was in love with the view from this street. The boat seller bought the house in 2005 for $1.3m and it’s probably dropped a bit in value but the view is priceless. This photo does not do it justice, but is from the yard of a nearby home (I knew I should have brought my camera)Side note: If you’re the Realtor selling the house that I am using this photo from please do your clients a favor and hire a professional to come and take the pictures.

After a nice inspiring ocean view and hitching up the boat I was driving up the I-15 and needed to stop and and get some things so I figured I’d pop in and see my friend Devan who I grew up with back in the day. Devan and I were always coming up with fun ideas when we were kids, but I have to admit he was the more creative one. He is President of Sephra, a company that although you may not know of hand, you may owe a bit of your love handles to. When was the last time you were at a wedding reception and saw one of those jazzy chocolate fountains that you could dip strawberries, pound cake, pretzels and the like into? Chances are Sephra made fountain, and if the caterer knows what’s best you were probably eating Sephra’s chocolate. I got a nice tour of their warehouse and offices and was really impressed with the operation.

So why do I love entrepreneurship? (and what has this post had to do with the title thus far?)

Devan’s company employs 18 people directly. They also ship between 5-20 pallets of goods per day! Think of the economic benefit that they provide as you follow the chain from inception to consumption and think of how many people this one little (or not so little) entrepreneurial venture benefits. There are people working in manufacturing, shipping, packaging, graphic design, etc just to get the products from A to B. Let alone the fact that they had a pretty good size warehouse so their landlord is happy to get lease payments. My favorite part isn’t the direct benefit so much as the indirect benefit. I picture a Chinese man coming home from work after a long hard day of manufacturing the high end Sephra fountain and smiling at his wife and kids and saying to his wife (in Chinese of course) I’ll always have a job as long as Sephra keeps selling fountains. Being able to be a part of providing that security for somebody else makes me feel good (pleasure).

What about the house and view… what did that have to do with entrepreneurship?

I’m glad you asked. The sellers of the boat are in the same boat (pun intended) that I am in. They are Mortgage Brokers in a maelstrom of a mortgage crisis. Luckily I built my company on a sustainable overhead business model and I’m not having to worry about getting out of a lease on a 4000 sf office like these guys are. We spoke for a while about what is needed to keep a company, and personal finances, alive in this market and there is actually a lot of opportunity to help people and make money. That’s the second thing that I love about entrepreneurs, they know how to adapt to the situation. We’re like chameleons, or at least we have to be if we don’t want to get picked off and eaten by the crows.

Even Devan is a bit of a chameleon when his business is going well. He has a couple of other cool products that he’s having success with, I got to sample the edible chocolate bullets (thanks Dev). He’s a diversified chameleon.

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Eliminate the F–Words

It seems as though I’m just copying other people’s posts these days. Although I think I have, on occasion, bits of information worth reading sometimes I come across a commentary that is well enough written to not need much additional input. Enjoy the following piece I pilfered from theladders.com:

Eliminate the F–Words
By William Arruda

If you want to get ahead in your career, you have to stop using four–letter words that begin with the letter ‘F’.

No, I’m not talking about cleaning your mouth out with soap. Of course, cursing your boss is probably not going to get you very far. But the F–words I share with you here are far more lethal, more destructive and more devastating to your career and professional fulfillment.

The ugliest four–letter words that begin with ‘F’ can hold you back if you don’t keep them in check. The words?

F _ _ R
F A _ _
F _ N _

Have you guessed them?

The key to career success is to get the F–words out of your vocabulary, mindset and actions. Here’s how.

Fear

“Look not mournfully into the past. It comes not back again. Wisely improve the present. It is thine. Go forth to meet the shadowy future, without fear.”
–Henry Wadsworth Longfellow

Sometimes fear is good. If you are walking alone down a dark alley at night, fear will keep you alert. However, in the workplace, fear is often less productive.

I work with lots of clients, many at the C–level, most of whom can become paralyzed or at least ‘slowed down’ by fear from time to time. And once they are able to look at the situation that prompted the fear from a different lens, they open up to new opportunities.

In your job search, fear can prevent you from making a networking connection or asking a high–profile colleague for help. It can impact an interview with a prospective hiring manager or stop you from applying for a position that you would really like to have. Fear impedes success; and fear breeds more fear. So the more you fear, the worse the fear becomes.

Replace the word ‘fear’ with ‘greet’. Greet challenges rather than being afraid of them. After all, a challenge is really an opportunity to shine and to grow and demonstrate your greatness. If you hope for the best rather than fear the worst as you search for your next job, you’ll be far more successful, and you’ll enjoy the process.

Fail

“Success is the ability to go from one failure to another with no loss of enthusiasm.”
–Sir Winston Churchill

If you never fail, you aren’t taking enough risks. And without risk, you don’t grow or stretch yourself. Without growth, you stagnate, while those around you move ahead. Failing, if you look at it from a different perspective, is really a step in succeeding. So replace the word ‘fail’ with ‘grow’.

Often, it is fear of failure that prevents action.

In your job search, failing can be valuable. When you get down to the shortlist of candidates but are not selected, you can learn a lot that will be useful to your next hiring opportunity – perhaps for an even better position. If you chose not to risk failure, you risk growth.

Highlighting your failures during a job interview can be just as powerful. Let a prospective manager know that you are motivated to take calculated risks, and willing to fail if it means learning, growing professionally, and moving forward. Take inventory of events that you classified as failures and look for the growth that came from that. That growth is valuable content for your resume, cover letter, and personal web site.

Fine

“Mediocrity knows nothing higher than itself, but talent instantly recognizes genius.”
–Sir Arthur Conan Doyle

I think fine is the ugliest of all four–letter words. No one gets excited about things that are fine.

“Hey Chris, how’s the new guy in sales doing?”

“Oh, he’s fine.”

Fine, adequate, average, OK. Do you want your work or candidature to be described with these words?

Yet, you were trained from a young age to become fine. In fact, your full–time job has probably involved resolving weaknesses instead of maximizing strengths. Sure, I think it’s great to improve your weaknesses – but not at the expense of maximizing your strengths, and only if those weaknesses will get in the way of your success. When you apply your strengths to everything you do, you raise yourself far above ‘fine.’ You become great, excellent, exceptional, extraordinary. And that’s how you want to be known. Isn’t it?

When you stop being fine and focus on your greatness, people will use superlatives to describe you. You start to build your personal brand around those things that make you differentiated and interesting.

Replace the word ‘fine’ with ‘great’ and strive for greatness by leveraging strengths rather than improving weaknesses. Never settle for adequate.

If your resume or online identity is fine, work with a career coach to make it great. And if you interviewing skills are ‘fine’ practice interviewing until they are stellar. After all, with so many candidates for each open position, it isn’t likely that the hiring manager will be satisfied with fine.

Eliminate the F–Words

To eliminate these words, practice makes perfect. And the key to eliminating them is to first recognize when they are part of your vocabulary and your actions. So it’s up to you. “Fear, fail, fine” or “greet, grow, great”. Decide which words will be a part of your vocabulary and approach to your job search, and then make decisions accordingly.

Be great!

And since I always like it when a post has pictures:

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Ronald Reagan

The best minds are not in government. If any were, business would hire them away.
Ronald Reagan

For a long time I have considered going into politics at some level. A little while ago I interviewed for a planning commissioner position (A city planner from another city got the gig). I had hope that I would be able to make positive changes in government. Recently, however, I’ve been thinking that one could possibly make as much change, or more, by working through the private sector. So when I came across the above quote from Ronald Reagan I was pleased. This is actually why I enjoy it when successful business leaders enter politics later in life. Hopefully they can infuse the success and lessons learned in their business careers into government. With the campaigns heating up I encourage you to look at this as one of your considerations for who you are supporting.

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Inspirational 2



I posted a couple of these from my phone while we were in Newport today. I absolutely love this part of California. I would love to live here, even though I am sure that everyday is not as perfect as today. The water was smooth and calm, there were dolphins swimming, birds flying, children laughing, and it was all capped with one of the best sunsets I have ever been blessed with. If all of 2008 be as great as today was this is going to be a banner year.

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Inspirational

A nice day on Balboa in Newport Beach capped of with one of the best sunsets of my life.

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Happy New Year!

I love New Years resolutions. I’m not a big fan of the resolutions that are made with little thought or commitment, I love it when people use this as a time to make lasting change in their life through reviewing the past and visualizing their desired future.

A friend of mine posted a really great document that you can use to plan out your resolutions. I edited it to be for this year. Download it here. I hope you use it and make 2008 a year full of accomplishments and milestones.

-Tyler

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Merry Christmas!

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Newport Boat Parade – Christmastime 2007

Last weekend we were treated to VIP seats for the annual boat parade in Newport. My good friend and #1 title officer Ben Benjamin is a member of the Newport Harbor Yacht Club so we got to go out on their dock and watch as the boats came by right in front of us. Thanks Ben!

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Liberty

“…man is not free unless government is limited. There’s a clear cause and effect here that is as neat and predictable as a law of physics: As government expands, liberty contracts.”
Ronald Reagan

What a fantastic quote by a great U.S. President.



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Happy Thanksgiving

I have so much to be thankful for this year. A gorgeous, supportive wife and 3 amazing children. To all who read this I say much Mahalo for being a part of my life.

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Catch of the day

My brother and law and I headed out with our Hawaiian spears and we shot 9 fish off of Waikiki beach! They were fast and it was a little tougher than I thought it would be but we got better at it as we kept trying. We grilled them up with butter, lemon and garlic salt for a nice snack. We’re going to try and catch some bigger ones tomorrow.

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Feeling Groovy

I had a great meeting today with a couple of investors. Any meeting that starts with an Ahi salad is destined for greatness. It's not everyday that you meet intelligent businessmen that are down to earth and easy to talk to. These guys are the real deal. After meetings like this you're motivated to aspire to greatness.

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Busy Week

This is going to be a crazy week. I have 4 deals in escrow, 3 purchases and one sale. I am putting together the funding for 2 of the purchases to close them cash, trying to get the financing in place for the other two deals, getting ready to go to Hawaii on Saturday, meeting with a possible Trust Deed investor, meeting with a potential buyer, etc. It should be a busy but productive week.
Recently I have been thinking about how much life is like one big game. There are players, levels, opponents, strategies, tricks, cheaters, evil villains, power ups, etc. I haven’t found any extra lives yet, but I’m just playing hard with the one I have. I am simultaneously reading about 4 books right now. I don’t normally do that, but each one is so jam packed with awesome information. It’s like stumbling on the cheat book for a video game. There are so many invaluable resources available to improve our skill set for the game that we are all playing. Enough ranting, but I’m sure I’ll return to this concept in a later post.

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Fun Halloween








Halloween was a lot of fun. Andy was Peter Pan and Ashlyn was Tinker Bell. Taylor was a Pretty Princess.
The picture of all the kids is funny since it they are the kids of 4 couples and all within three years. Our little get-togethers are a bit hectic. There are 8 now, and one coming next month. Awesome.

That’s one good looking Mom.

We went over to the Church for Trunk or Treat and had a good time. I guess this first picture may need some explaining. My brother in law Russ was down from Utah and didn’t have a costume. He went up to our extra closet and found the plastic bag suit from my mission in South Africa, then cut a pumpkin and put it on his head. I was Clark Kent… not as jazzy.

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