Tyler Jorgenson

One Entrepreneur's Journey To Find Greatness


The Seth Godin Pyramid

I’m a fan of Seth Godin. To me he is a lot more than a marketer and businessman, he is a thought leader and ‘agent of change’. I had the privilege of meeting him a couple of weeks ago when he spoke here in Southern California. There are a few major points that stuck with me and I’ll post about them separately.

Seth’s new book, Linchpin is about being indispensable. It’s a great read so far and I highly recommend picking up a copy. One thing he covered that stuck with me was a hierarchy of work skills. I’ve outlined them in the hierarchy below.
Taking a look at this hierarchy, where do you fit in? The lower down the list you get the easier it is to be dispensable. Just after returning from Africa I worked at UPS for 2 months. I lifted stuff, and I was easily replaced. If you are on the bottom 4-5 levels of the hierarchy you must take great strides within your company or market to become that one individual that can not be lost. I challenge you to find something that you can do in your work today that will set you apart from the partially cognizant cogs working around you.

Tyler Jorgenson and Seth Godin at the LinkedOC event at the St. Regis in Monarch Beach February 11th 2010

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