Tyler Jorgenson

Life gives to all the choice. You can satisfy yourself with mediocrity if you wish. You can be common, ordinary, dull, colorless, or you can channel your life so that it will be clean, vibrant, useful, progressive, colorful, and rich.”
— Spencer W. Kimball

Kimball’s personal motto was ‘Do It!’ I guess the ‘just’ Nike added to it made it a bit more marketable.