Tyler Jorgenson

One Entrepreneur's Journey To Find Greatness

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What Motivates You?


Pain or Pleasure?

A friend of mine has a great post about motivation. His friend is building a mansion in Santa Barbara as a speculative investment and is considering moving in rather than selling, even though the market is hot enough to sell, so that the mansion will motivate him to achieve greater goals. Deyl asked: Do you think there is anything wrong with a material thing like a house being a motivator to work hard and smart? He has received some great responses so far.

What I find interesting about choice is that all of our choices in life come down to our desire to gain pleasure and our need to avoid pain. Think about it. From the very simple decisions in our lives to the most complex those two factors are at the root of our the choice we make.

Example

Ask a woman why she spends hour(s) every morning applying makeup and doing her hair. The answers are likely to be either because doing so makes her feel pretty (pleasure) or because not doing so may garnish some ridicule (pain).

You can go through any choice and break it down to these two factors. When the light turns red you stop to avoid pain. Even if you are certain no cars are coming you don’t want the pain of having to pay for a ticket and the serious agony of sitting in traffic school. If you give to charity, what is your motivating factor? Is it because you want the pleasure of helping somebody? Do you not want the pain of higher taxes and want the pleasure of a nice write off?

Understanding these two principals is helping me understand what drives me and what influence the decisions I make. I am currently in the middle of a few real estate deals that are generating a bit of stress, but the idea of the payout and the pleasure it will bring motivates me to make the deals work.

Just because we are driven by pleasure and pain doesn’t make us bad people. If the things that we associate pleasure to are being able to contribute back to society then that’s a good thing. If you get pleasure from knowing that you are providing for your family, creating employment, promoting commerce, etc then building a nice house for you and your (6) kids is a great thing. Especially if it’s going to motivate you to take on more ventures that are likely to continue the cycle even more. So, Deyls’ friend, build on and love your home. Enjoy the pleasure that comes from the sense of accomplishment and knowing that you are living in something that you envisioned from a bare lot and a bunch of sticks.

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