There exists in the world a marketing genius, he goes by the name of Seth Godin and his books always have a funny title. This photo is from an interview that was done about his latest book Meatball Sundae. One benefit of the availability of information is that people can see the deceitful more quickly. When somebody comes to me for a home loan, they can click anywhere on their browser and see if it’s a good deal (I can’t give somebody a 7% rate on a ‘normal’ loan when everywhere else on the web advertises 5.5%… nor would I!). For some it is a bane to live in a transparent world. For me, it is a blessing. Either way, Godin has his own action figure so that makes him quotable in my book.
Feb
10 2008
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